LightsOn GmbH

🟪 CARADO BRAND PORTAL & SERVER SIDE TRACKING 🟪

Our long-standing customer Carado is a motorhome manufacturer from Leutkirch and belongs to the Erwin Hymer Group. Their functional and durable motorhomes, vans and campers can be purchased from more than 100 dealers or rented for unforgettable adventures, with maximum safety. However, the motorhome of your dreams can also be individually put together in the configurator on the Carado website. 🚐 💯

Implemented projects: Various TYPO3 projects I Brand portal I B2B calculation tool | Online marketing support

↪️

What do we love about working with Carado? The shared drive to drive digital innovation forward every day!

Hence the new integration of server side tracking!

🟣 What we implement:

➡️ Setup and configuration of the server for server side tracking

➡️ Conversion of Google Analytics Tracking to Server Side Tracking

➡️ Setup of the GTM Server Container and the respective tags

➡️ Connection to the Facebook Conversion API

🟣 The advantages for Carado:

➡️ No data loss & more data control

➡️ Improved data basis for in-depth decisions

➡️ Improved comparability of data from different platforms

➡️ Integration compliant with DSGVO

➡️ Fast page loading time/performance

➡️ Thereby also better UX & SEO values

🟪 RÖSLE ONLINESHOP 🟪 

"Love Cook Live" and "Grill and Chill" - that is the guiding principle of Rösle. As a traditional brand and family business, Rösle has stood for functionality, design, quality and innovative standards since 1888. Rösle's kitchen gadgets, cookware and grills are sold in over 50 countries and give their customers the feeling of being in kitchen and BBQ heaven. 

We had a lot of fun with our joint e-commerce project. Like the Rösle products, your new online shop is innovative and cleverly thought out. 

↪️ 

PROJECT FACTS 

🟣 Multilingualism: German & English 

🟣 Deliveries to Germany and Austria 

🟣 Elaborate UX/UI design based on the new RÖSLE CI - for better differentiation and presentation of the kitchen and BBQ areas 

🟣 Complex interface connection to the Rösle PIM and ERP 

SEO support with intensive keyword research and keyword strategy derived from this for extensive product groups 

SPECIAL FEATURES 

Product detail pages with availability information, rating function, display of the corresponding spare parts, etc. 

🔝 Complex variant playout and price calculations 

🔝 Recipe world with cross-selling function 

🔝 Individually designable online value vouchers for customers 

🔝 A B2B specialist dealer area 

Categorisable FAQ display for answering possible thematic questions directly in the categories 

🟪 GRONDE-SHOP 🟪   

GRONDE Sehen & Hören is a family-run optical and hearing aid shop and stocks glasses, sunglasses and hearing aids from renowned manufacturers such as RayBan, Gucci, Prada, Oakley, Tom Ford, Phonak, Signia and many more. 👓🦻The online shop offers a perfect complement to the total of eight branches in Augsburg and the surrounding area.

🟣 

ABOUT THE PROJECT 

🔝The brand new Shopware 6 shop replaces the previously existing CMS site. 

🔝In addition to lots of information about seeing & hearing, you can now shop directly online for glasses, sunglasses and contact lenses.  

🔝Numerous content elements (blog, service pages, info boxes) combine to create a creative and varied page that arouses curiosity. 

Optional service packages also ensure all-round convenience when buying glasses - even after the purchase. 

🔝Newsletter tool connection: CleverReach

🟣 

🔝The different product configurators form the core:  

👓 For varifocals, workplace glasses, single vision glasses for distance and near, sunglasses and sports glasses contact lenses and much more! 

👓 Individual product composition by the customers! 

👓 Home Try-On the glasses to find the perfect model! 

👓 Direct display of different colour combinations